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The winery was founded in 2000 in order to save the vineyards that surround our family home from being sold, those which were purchased by my grandfather Generoso in the 60’s. For decades the 6 hectares of vines located 600 meters above the sea at the foot of Mount Vulture (a dormant but not yet extinct Volcano) were cultivated for the sole purpose of selling the grapes on the local market and beyond, to northern Italy. Selling the vineyards seemed the most logical solution as my dreams took me far from my native home, elsewhere in the world to seek my fortune. But my heart sank at the thought of the sacrificies my family made being sold off, so I utterly changed my plans. Concurrent with my studies at the University of Pisa in Oenology and Viticulture a new project was launched, one that would invest in our territory, staking everything on a single wine, TITOLO, imagining this wine as a first class “cru” to best represent the characteristics of Aglianico and the unique terroir and microclimate of our area.

To me the work in the vineyard is essential (we only vinify grapes grown in our vineyard) and as I always say to my grandfather, is not only viticulture, it is also the art of gardening and in this way we are able to provide so much care to our vines. A complete respect for nature and its cycles without the use of chemicals; even the vines are tied up with broom fibers that are dried during the summer.